Background

I´m Ayoub Medhoun a fashion and editorial photographer based in Stockholm, Sweden. Trained at the Istituto Italiano di Fotografia in Milan, his practice moves fluidly between high-fashion apparel, stark architectural shadows, and intimate documentary archives.

Selected credits include commissions and editorial features for Fujifilm Nordic.

Core disciplines

A disciplined framework across three distinct visual languages.

Fashion Editorial

Studio & Commercial

Documentary Archives

High-fashion apparel paired with stark Scandinavian daylight and high-contrast editorial staging.

Clean studio strobes and precise framing for campaigns, brand lookbooks, and global product launches.

Quiet street scenes, urban architectural contrasts, and museum-exhibited personal projects.